We're delighted to have made the list!
To find the winners of this year’s Future of Beauty Awards, the ELLE beauty department reviewed nearly 700 entries and nearly 1,000 products to find the most inventive products of the year. We looked for products that launched in 2023 that had founders, brand philosophies, ingredients, formulations, and campaigns showcasing true breakthroughs.
These breakthroughs are pushing the industry forward with scientific, technological, and inclusivity advancements. You might see a few repeat themes or buzzwords throughout the winners, such as growth factors, exosomes, unique, unusual, and “scientifically proven.”
RevAir Reverse-Air Hair Dryer
Be honest – when blowing drying your hair, do you ever give yourself a minute or two to live out your Beyoncé hair-blowing-in-the-wind fantasy? But what if instead of blowing your hair away from your face, your dryer did the exact opposite?
With innovative, air suction technology, this product draws your hair into it, to stretch and smooth each strand with minimal tension and stress. With seven different tension settings and internal heat sensors for even distribution, it helps prevent heat damage and is equipped to quickly dry all hair types and even, protective styles, like braids and twists.
Elle | by Kathleen Hou & Tasha Nicole Smith | December 11, 2023