Formulated to strengthen textured or damaged hair that needs a moisture boost, with encapsulation technology to protect hair from environmental stressors. If you struggle with frizz and need a high-performance primer that makes styling easier, this is for you.
Product Bonus: Rich balm works great on natural hair to stretch for protective styles and edge control.
WHY USE IT?
Seals cuticles and strengthens strands to make hair more manageable and develop a brilliant shine. Play It Straight’s rich balm is formulated with serious actives that strengthen hair from the inside out. Continued use results in long term benefits that allow you to go from curly to straight and back to curly again. This product does not compromise natural curl, coil, wave, and Afro textures.
Penetrates Hair Cortex to Strengthen From Within
Creates Stronger Hair
Reduces Breakage and Split Ends
Utilizes Veggie-Based Protein
Locks Out Frizz
Reduces Drying Time
Activated by Heat
Provides Cumulative Effect, Continuous use can Increase Benefits
Enables Better Penetration/Absorption via Nanotechnology
Play It Straight Rich Balm hair primer is an emollient, non-greasy balm, enriched with natural oils that encompass the cuticle to seal in moisture while smoothing and aligning strands. With use hair flexibility and elongation increases, hair fiber fatigue reduces, heat aggressors are impeded, humidity halted, color enhanced, and shine intensified.
WITH PLAY IT STRAIGHT, IT IS OK TO LEAVE-OUT THE “LEAVE-IN” IN YOUR HAIR ROUTINE!
Play It Straight conditions and protects hair, plus strengthens hair strands while boosting shine.
Often times, "leave-ins" are used to help detangle wet, freshly shampooed hair. Play It Straight's triple-action fusion will help detangling efforts, but don’t miss its counterpart, Bright Spot shine spray… a detangling wizard with benefits.
Not only does Play It Straight help to protect hair from exposure to hot styling tools by working to seal hair cuticles from outside damage; it also strengthens hair from within the cortex of the hair strand, making it stronger and more resistant to breakage.
Using Play It Straight regularly will increase hair health cumulatively…and who doesn’t want (and need) that?!