WHO IS IT FOR?

Formulated to strengthen textured or damaged hair that needs a moisture boost, with encapsulation technology to protect hair from environmental stressors. If you struggle with frizz and need a high-performance primer that makes styling easier, this is for you.

Product Bonus: Rich balm works great on natural hair to stretch for protective styles and edge control.

WHY USE IT?

Seals cuticles and strengthens strands to make hair more manageable and develop a brilliant shine. Play It Straight’s rich balm is formulated with serious actives that strengthen hair from the inside out. Continued use results in long term benefits that allow you to go from curly to straight and back to curly again. This product does not compromise natural curl, coil, wave, and Afro textures.

WHAT'S INSIDE?

KERAVIS™

• Penetrates Hair Cortex to Strengthen From Within
• Creates Stronger Hair
• Reduces Breakage and Split Ends
• Utilizes Veggie-Based Protein

SERIDEFRIZZ®

• Locks Out Frizz
• Reduces Drying Time
• Activated by Heat
• Provides Cumulative Effect, Continuous use can Increase Benefits

SERISEAL®

• Enables Better Penetration/Absorption via Nanotechnology
• Improves Hair Condition
• Repairs Damaged Cuticles
• Increases Shine

WHAT IT IS

Play It Straight Rich Balm hair primer is an emollient, non-greasy balm, enriched with natural oils that encompass the cuticle to seal in moisture while smoothing and aligning strands. With use hair flexibility and elongation increases, hair fiber fatigue reduces, heat aggressors are impeded, humidity halted, color enhanced, and shine intensified.

Insert Tribology Benefit Icons (Moisture Lock, Repairs Damage, Lock Out Frizz, Strengthen Hair Fibers

PROVE IT

• 13.62% Strength Gain
• 32.8% Glossmeter Surge
• 15.36% Lengthening Benefit

PLAY IT STRAIGHT - CREAM GEL HAIR PRIMER

Start with a dime-size scoop and warm the rich balm by rubbing your palms together.

Begin applying to wet hair in sections paying extra attention to ends.

Increase the scoop amount, as needed. We suggest applying on the lighter side, as the balm ingredients are concentrated.

Continued use of what one woman called a "healing miracle in a jar" will result in stronger hair strands.

Stronger strands? Yes, please!

WHAT'S NOT INSIDE

Insert ‘Formulated Without' icons (Gluten Free, Paraben Free, Sulfate Free, Cruelty-Free)

INGREDIENTS

Water/Aqua, Cyclopentasiloxane, Propylene Glycol, Butyrospermum Parkii (Shea) Butter, Cetearyl Alcohol, Dimethicone, Glyceryl Behenate, C15-19 Alkane, Cetyl Alcohol, Glyceryl Stearate, Aloe Barbadensis (Aloe Vera) Extract, Caprylic/Capric Triglyceride, Persea gratissima (Avocado) Oil, Aleurites Moluccane (Kukui) Seed Oil, Limnanthes Alba (Meadowfoam) Seed Oil, Sclerocarya Birrea Kernel Oil, Cocos nucifera (Coconut) Oil, Raphanus Sativux (Radish) Seed Extract, Polyquaternium-7, Sericin, Guar Hydroxypropyltrimonium Chloride, Cetrimonium Chloride, Behentrimonium Chloride, Glycerin, Lactic Acid, Polyquaternium-37, Propylene Glycol Dicaprylate/Dicaprate, Trideceth-6, Dimethiconol, Diphenyl Dimethicone, Propoxytetramethyl Piperidinyl Dimethicone, PEG-75 Stearate, Ceteth-20, Steareth-2, Cinnamal, Glycolic Acid, Hexyl Cinnamal, Butylphenyl Methylpropional, Amyl Cinnamal, Hexyl Salicylate, Citronellol, Benzyl Salicylate, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Styrene/Acrylates Copolymer, Panthenol, Sodium Citrate, Tetrasodium EDTA, Fragrance, Phenoxyethanol, Ethylhexylglycerin.

◄How is Play It Straight different from a 'leave-in' conditioner?

WITH PLAY IT STRAIGHT, IT IS OK TO LEAVE-OUT THE “LEAVE-IN” IN YOUR HAIR ROUTINE!

Play It Straight conditions and protects hair, plus strengthens hair strands while boosting shine.

Often times, "leave-ins" are used to help detangle wet, freshly shampooed hair. Play It Straight's triple-action fusion will help detangling efforts, but don’t miss its counterpart, Bright Spot shine spray… a detangling wizard with benefits.

◄Does Play It Straight protect from heat damage?

ABSOLUTELY!

Not only does Play It Straight help to protect hair from exposure to hot styling tools by working to seal hair cuticles from outside damage; it also strengthens hair from within the cortex of the hair strand, making it stronger and more resistant to breakage.

Using Play It Straight regularly will increase hair health cumulatively…and who doesn’t want (and need) that?!

◄What is the texture of Play It Straight?

PLAY IT STRAIGHT IS DIFFERENT THAN ANYTHING YOU HAVE EVER TRIED.

Play It Straight is a concentrated, highly effective balm infused with nutrient-rich oils.

In addition to our Tribology Complex, Play It Straight has an added ingredient that provides extra protection from humidity.

This balm is serious about locking out frizz and leaving you with sleeker, shinier, healthier hair that is less prone to breakage.

◄Is Play It Straight heat activated?

SHORT ANSWER... NO, BUT IT CAN BE.

Play It Straight does not require heat to activate its performance.

This non-greasy, lightweight treatment primer will strengthen, seal, and shine hair even if left to air dry.

Like all RevAir products that contain our Tribology Complex, its benefits are amplified by Reverse-Air technology.

◄I love the scent in Play It Straight, what is the fragrance?

IT’S AMAZING, RIGHT?!

That’s the RevAir signature scent and it can be found (and enjoyed) in all of our products.

We like to describe it as a light, spicy floral scent.