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Play It Straight - Rich Balm Hair Primer for coarse, textured, wiry, frizz prone hair

Play It Straight - Rich Balm Hair Primer

Play It Straight - Rich Balm Hair Primer for coarse, textured, wiry, frizz prone hair

$39 USD
  • Intensely moisturizing rich balm formula locks out frizz
  • Increases manageability
  • Advanced thermal protectant seals in shine
  • Repairs damage and strengthens hair with continued use
  • Reduces dry time when used with RevAir or blow dryer or use without heat to enhance frizz-free curls

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DETAILS
HOW TO
BENEFITS
INGREDIENTS
FAQs

Who Is It For

Formulated to strengthen textured or damaged hair that needs a moisture boost, with encapsulation technology to protect hair from environmental stressors. If you struggle with frizz and need a high-performance primer that makes styling easier, this is for you.

*added bonus: Rich balm works great on natural hair to stretch for protective styles and edge control.

Why Use It

Seals cuticles and strengthens strands to make hair more manageable and develop a brilliant shine. Play It Straight’s rich balm is formulated with serious actives that strengthen hair from the inside out. Continued use results in long term benefits that allows you to go from curly to straight and back to curly again. This product does not compromise natural curl, coil, wave and Afro textures.

Start with a dime-size scoop and warm the rich balm by rubbing your palms together.

Begin applying to wet hair in sections paying extra attention to ends.

Increase scoop amount, as needed. We suggest applying on the lighter side, as the balm ingredients are concentrated.

Continued use of what one woman called a "healing miracle in a jar" will result in stronger hair strands.

Stronger strands? Yes, please!

What It Is

Play It Straight hair primer is an emollient, non-greasy balm, enriched with natural oils that encompass the cuticle to seal in moisture, while smoothing and aligning strands. With use hair flexibility and elongation increases, hair fiber fatigue reduces, heat aggressors are impeded, humidity halted, color enhanced and shine intensified.

Benefits

Asset 6 Asset 13 Asset 14 Asset 11

Prove It

  • 13.62% Strength Gain
  • 32.8% Glossmeter Surge
  • 15.36% Lengthening Benefit

What Is Inside?

Asset 2

Ingredients

Water/Aqua, Cyclopentasiloxane, Propylene Glycol, Butyrospermum Parkii (Shea) Butter, Cetearyl Alcohol, Dimethicone, Glyceryl Behenate, C15-19 Alkane, Cetyl Alcohol, Glyceryl Stearate, Aloe Barbadensis (Aloe Vera) Extract, Caprylic/Capric Triglyceride, Persea gratissima (Avocado) Oil, Aleurites Moluccane (Kukui) Seed Oil, Limnanthes Alba (Meadowfoam) Seed Oil, Sclerocarya Birrea Kernel Oil, Cocos nucifera (Coconut) Oil, Raphanus Sativux (Radish) Seed Extract, Polyquaternium-7, Sericin, Guar Hydroxypropyltrimonium Chloride, Cetrimonium Chloride, Behentrimonium Chloride, Glycerin, Lactic Acid, Polyquaternium-37, Propylene Glycol Dicaprylate/Dicaprate, Trideceth-6, Dimethiconol, Diphenyl Dimethicone, Propoxytetramethyl Piperidinyl Dimethicone, PEG-75 Stearate, Ceteth-20, Steareth-2, Cinnamal, Glycolic Acid, Hexyl Cinnamal, Butylphenyl Methylpropional, Amyl Cinnamal, Hexyl Salicylate, Citronellol, Benzyl Salicylate, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Styrene/Acrylates Copolymer, Panthenol, Sodium Citrate, Tetrasodium EDTA, Fragrance, Phenoxyethanol, Ethylhexylglycerin.

WHAT'S NOT INSIDE?

Asset 3 Asset 1 Asset 2 Asset 4
  • With Play It Straight it is ok to leave-out the “leave-in” in your hair routine!

    Play It Straight conditions and protects hair plus strengthens hair strands from within while boosting shine.

    Often times, "leave-ins" are used to help detangle wet, freshly shampoo’d hair. Play It Straight's triple action fusion will help detangling efforts, but don’t miss its counter part, Bright Spot Shine Spray…a detangling wizard with benefits galore.

  • Absolutely!

    Not only does Play It Straight help to protect hair from exposure to hot styling tools by working to seal hair cuticles from outside damage; it also strengthens hair from within the cortex of the hair strand, making it stronger and more resistant to breakage.

    Using Play It Straight regularly will increase hair health cumulatively…and who doesn’t want (and need) that?!

  • Play It Straight is very different than anything you have ever tried.

    Play It Straight is a concentrated, highly effective balm infused with nutrient-rich oils.

    In addition to our Tribology Complex, Play It Straight has an added ingredient that provides extra protection from humidity.

    This balm is serious about locking out frizz and leaving you with sleeker, shinier, healthier hair that is less prone to breakage.

  • Short answer... no, but it can be.

    Play It Straight does not require heat to activate its performance, however, it does become more intense with the addition of heat.

    This oil-infused balmy treatment primer will strengthen, seal and shine hair even if left to air dry.

    Like all RevAir products that contain our Tribology Complex, its benefits are amplified by Reverse-Air technology.

  • It’s amazing, right?!

    That’s the RevAir signature scent and it can be found (and enjoyed) in all of our products.

    We like to describe it as a light, spicy floral scent.

  • Who Is It For

    Formulated to strengthen textured or damaged hair that needs a moisture boost, with encapsulation technology to protect hair from environmental stressors. If you struggle with frizz and need a high-performance primer that makes styling easier, this is for you.

    *added bonus: Rich balm works great on natural hair to stretch for protective styles and edge control.

    Why Use It

    Seals cuticles and strengthens strands to make hair more manageable and develop a brilliant shine. Play It Straight’s rich balm is formulated with serious actives that strengthen hair from the inside out. Continued use results in long term benefits that allows you to go from curly to straight and back to curly again. This product does not compromise natural curl, coil, wave and Afro textures.

  • Start with a dime-size scoop and warm the rich balm by rubbing your palms together.

    Begin applying to wet hair in sections paying extra attention to ends.

    Increase scoop amount, as needed. We suggest applying on the lighter side, as the balm ingredients are concentrated.

    Continued use of what one woman called a "healing miracle in a jar" will result in stronger hair strands.

    Stronger strands? Yes, please!

  • What It Is

    Play It Straight hair primer is an emollient, non-greasy balm, enriched with natural oils that encompass the cuticle to seal in moisture, while smoothing and aligning strands. With use hair flexibility and elongation increases, hair fiber fatigue reduces, heat aggressors are impeded, humidity halted, color enhanced and shine intensified.

    Benefits

    Asset 6 Asset 13 Asset 14 Asset 11

    Prove It

    • 13.62% Strength Gain
    • 32.8% Glossmeter Surge
    • 15.36% Lengthening Benefit
  • What Is Inside?

    Asset 2

    Ingredients

    Water/Aqua, Cyclopentasiloxane, Propylene Glycol, Butyrospermum Parkii (Shea) Butter, Cetearyl Alcohol, Dimethicone, Glyceryl Behenate, C15-19 Alkane, Cetyl Alcohol, Glyceryl Stearate, Aloe Barbadensis (Aloe Vera) Extract, Caprylic/Capric Triglyceride, Persea gratissima (Avocado) Oil, Aleurites Moluccane (Kukui) Seed Oil, Limnanthes Alba (Meadowfoam) Seed Oil, Sclerocarya Birrea Kernel Oil, Cocos nucifera (Coconut) Oil, Raphanus Sativux (Radish) Seed Extract, Polyquaternium-7, Sericin, Guar Hydroxypropyltrimonium Chloride, Cetrimonium Chloride, Behentrimonium Chloride, Glycerin, Lactic Acid, Polyquaternium-37, Propylene Glycol Dicaprylate/Dicaprate, Trideceth-6, Dimethiconol, Diphenyl Dimethicone, Propoxytetramethyl Piperidinyl Dimethicone, PEG-75 Stearate, Ceteth-20, Steareth-2, Cinnamal, Glycolic Acid, Hexyl Cinnamal, Butylphenyl Methylpropional, Amyl Cinnamal, Hexyl Salicylate, Citronellol, Benzyl Salicylate, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Styrene/Acrylates Copolymer, Panthenol, Sodium Citrate, Tetrasodium EDTA, Fragrance, Phenoxyethanol, Ethylhexylglycerin.

    WHAT'S NOT INSIDE?

    Asset 3 Asset 1 Asset 2 Asset 4
    • With Play It Straight it is ok to leave-out the “leave-in” in your hair routine!

      Play It Straight conditions and protects hair plus strengthens hair strands from within while boosting shine.

      Often times, "leave-ins" are used to help detangle wet, freshly shampoo’d hair. Play It Straight's triple action fusion will help detangling efforts, but don’t miss its counter part, Bright Spot Shine Spray…a detangling wizard with benefits galore.

    • Absolutely!

      Not only does Play It Straight help to protect hair from exposure to hot styling tools by working to seal hair cuticles from outside damage; it also strengthens hair from within the cortex of the hair strand, making it stronger and more resistant to breakage.

      Using Play It Straight regularly will increase hair health cumulatively…and who doesn’t want (and need) that?!

    • Play It Straight is very different than anything you have ever tried.

      Play It Straight is a concentrated, highly effective balm infused with nutrient-rich oils.

      In addition to our Tribology Complex, Play It Straight has an added ingredient that provides extra protection from humidity.

      This balm is serious about locking out frizz and leaving you with sleeker, shinier, healthier hair that is less prone to breakage.

    • Short answer... no, but it can be.

      Play It Straight does not require heat to activate its performance, however, it does become more intense with the addition of heat.

      This oil-infused balmy treatment primer will strengthen, seal and shine hair even if left to air dry.

      Like all RevAir products that contain our Tribology Complex, its benefits are amplified by Reverse-Air technology.

    • It’s amazing, right?!

      That’s the RevAir signature scent and it can be found (and enjoyed) in all of our products.

      We like to describe it as a light, spicy floral scent.

Percentage Thickness Boost
Percentage Strength Gain
Percentage Glossmeter Surger
Percentage Shine Improvement
Tribology Complex logo - Shine Strengthen Seal

Tribology Complex is the foundation on which all of our hair care product
formulas are built. Each active ingredient was specifically curated to create a
powerful trinity of healthy hair benefits - Shine, Strengthen, Seal.

This producł is perfecł For Hair Types

NOT SEEING YOUR HAIR TYPE?

YOU NEED TO

WAVE GOODBYE

hair primer • for straight & wavy hair

Wave Goodbye Straight and Wavy Hair Types
Hair Type 3a

THICK S-SHAPE
Loose Curls
Frizz Prone

Hair Type 3b

THICK & COARSE
Tight Curls
Resists Straightening

Hair Type 3c

DENSE CURLS
Voluminous
Shrinkage Prone

Hair Type 4a

TIGHT & BOUNCY COILS
Voluminous
S-Shaped Coils

Hair Type 4b

Z-SHAPED COILS
Tight Coils
Tight to Scalp

Hair Type 4c

TIGHT ZIG ZAG
Dense & Volumious
Prone To Breakage

NOT SEEING YOUR HAIR TYPE?

YOU NEED TO

WAVE GOODBYE

hair primer • for straight & wavy hair

Wave Goodbye for Straight and Wavy Hair Types
RevAir device image

RevAir + Producł Benefits

RevAir works synergistically with the RevAir Tribology Haircare Collection.

When the hair is in the Wand and Hose it is subject to a negative pressure or a vacuum environment.

When Tribology Haircare Products are applied before your RevAir session, the natural flow of the reverse-air helps to lay down cuticles over the beneficial ingredients while the negative pressure environment helps to infuse these ingredients into the hair.

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